This is a collection of real work I've done for clients, publications, and my own platforms. You'll find everything from long-form SEO articles and video ad scripts to academic research, social media copy, and the websites I've built from scratch.
Every piece here started with a clear brief, a strategy, and a deadline. Click "View" on any item to read it directly in your browser.
Long-form SEO articles, keyword research reports, content gap analysis, and content strategy documents. Built to rank and keep people reading.
S-01
SEO Blog Article · Personal Finance
Long-form SEO article for Stackwise.ng targeting irregular income earners. Keyword-optimised with practical steps and FAQ structure.
S-02
SEO Blog Article · Career Finance
Keyword-driven career finance article with salary scripts, market research guidance, and an FAQ section. Built to rank for high-intent queries.
S-03
Case Study · SEO Strategy
A full case study documenting how content gap analysis using Ahrefs, SEMrush, and Google Search Console drove measurable organic growth.
S-04
Keyword Research · SEO Strategy
Detailed keyword research and search intent mapping document for a personal finance platform. Includes cluster architecture and priority scoring.
05
Blog Article · Personal Finance
Budgeting, saving, and spending wisely. Practical steps for taking control of your finances before the month runs out. Written for Nigerian readers.
06
Blog Article · Personal Finance
A clear breakdown of passive income streams for Nigerian readers. From real estate to e-books, affiliate marketing to drop shipping.
07
Blog Article · Health and Wellness
Mindset shifts, emotional challenges, and hidden factors no one prepares you for. Goes beyond diet-and-gym advice to cover culture, sleep, and real strategy.
Landing pages, ad copy campaigns, brand stories, video scripts, and email newsletters. Copy that converts without sounding like it's trying to.
S-05
Landing Page Copy · Digital Product
Full landing page copy for the AI Mastery Blueprint digital course. Structured to convert visitors into buyers from first scroll to final CTA.
S-06
Ad Copy Campaign · Skincare
Multi-platform ad copy campaign for a Nigerian skincare brand across Instagram, Facebook, Google Display, and WhatsApp broadcast.
S-07
Video Ad Script · Health
60-second video ad script with multi-platform copy for a health supplement brand. Scene-by-scene breakdown with VO and on-screen text.
S-08
Brand Story · Health and Lifestyle
Full About page brand story for a health and lifestyle brand. Balances warmth and authority to build trust with a health-conscious Nigerian audience.
S-09
Email Newsletter · Personal Finance
A complete issue of the Stackwise Weekly newsletter. Written in conversational Nigerian voice with practical finance tips and clear CTAs.
10
Video Ad Script · Fashion Brand
Scene-based video ad script positioning LuxeWear as confidence and self-expression. English and Pidgin dialogue, strong CTA, city/office/rooftop scenes.
11
Video Ad Script · Smart Home Security
Full timestamp-formatted video ad script. Four scenes, voiceover, on-screen text, strong CTA. Targets professionals and parents.
12
Email Newsletter · Beauty and Skincare
First-person narrative newsletter driving purchase through a skin transformation story, not hard selling. Written for Glowette's audience.
Manuscript editing, author profiles, interview transcripts, book reviews, and news reports. Editorial work that gets the text right and the story clear.
S-10
Manuscript Editing · Before and After
Side-by-side manuscript edit with a full editorial report showing structural changes, line edits, and style decisions with clear rationale.
S-11
Feature Article · Literary Arts
A full author profile feature published in Zuri Literary Review. Narrative-driven, well-researched, and written for a literary audience.
S-12
Oral History · Publishing
A structured oral history transcript capturing the experience of a longtime bookseller in Ibadan. Edited for clarity while preserving authentic voice.
S-13
Q&A Interview · Literary Arts
A published Q&A with a debut Nigerian novelist. Questions crafted for depth, answers edited for flow without losing the subject's voice.
S-14
Critical Book Review · Literary Criticism
A critical literary review of Animal Farm covering theme, allegory, political relevance, and narrative technique. Written for an informed general audience.
S-15
News Report · Literary Journalism
A literary event news report covering a gathering of scholars and writers in Ibadan. Clear, factual, and written to the standard of a published news outlet.
S-16b
Feature Article · Publishing
A well-researched look at book piracy in Nigeria and globally. Real NCC seizures, court cases, and practical solutions backed with figures.
S-16c
Book Review · Literary Criticism
A comprehensive review covering family, tradition, education, and the tough choices of growing up between two worlds.
Editorial calendars, content strategy case studies, and social media audits that connect business goals to content decisions.
S-16
Editorial Calendar · Content Strategy
A complete Q2 editorial calendar for Stackwise with topic rationale, keyword targets, content formats, and publishing schedule.
S-17
Case Study · Content Strategy
A documented content strategy case study showing how consistent SEO content improved traffic and engagement for a publishing brand.
S-18
Social Media Audit · Fashion Brand
A full social media audit for a fashion brand covering content gaps, tone consistency, engagement benchmarks, and strategic recommendations.
S-19b
Case Study · Marketing Strategy
How one small business turned zero sales into consistent revenue using a simple WhatsApp content strategy. No ads, no website.
Academic and personal research. Rigorous, well-sourced, and written to a high standard of scholarly inquiry.
Research 01 · April 2026 · 145 pages
Research 02 · 2024 · Awarded ₦100,000 Research Grant
Literary essays, personal essays, cultural features, health journalism, and lifestyle writing. Writing that sits with the reader and stays.
S-19
Literary Essay · Arts
A literary journalism essay on the relationship between festivals and the cities that birth them. Published in Zuri Literary Review.
S-20
Personal Essay · Culture and Gender
A personal and cultural essay on gender, voice, and the social cost of having opinions as a Nigerian woman. Sharp and deeply considered.
S-21
Nigerian-Voice Article · Personal Finance
A humour-led personal finance piece in sharp Nigerian voice. Relatable, specific, and intentional about using tone as a content strategy tool.
S-22
Cultural Feature · Urban Culture
A cultural feature on Lagos nightlife and urban culture. Immersive, sensory, and written with the detail of someone who was actually there.
S-23
Lifestyle Feature · Food
A lifestyle feature on the rise of brunch culture among Nigerian millennials and Gen Z. Fun, well-observed, and grounded in real cultural shifts.
S-24
Health Feature · Wellness
A health feature on rest deprivation in Nigeria — cultural, economic, and physiological. Written for Nourish by Funmi's health-conscious readership.
S-25
Fashion Feature · Culture
A fashion feature tracing the evolution of Nigerian menswear as cultural identity. Published in Urban Currents Magazine.
S-26
Digital Skills Feature · Technology
A digital skills feature on the gap between what platforms surface and what actually builds a sustainable online career in Nigeria.
S-27
Business Feature · Urban Culture
A business feature on the side hustle economy in Lagos — why it exists, how it works, and what it says about the formal economy it runs alongside.
S-28b
Personal Essay · Wellbeing
An open letter for anyone carrying burdens in silence. Written with warmth, honesty, and the clarity that comes from lived experience.
Content repurposing packs, LinkedIn posts, Instagram carousels, captions, X threads, Facebook posts, and video scripts. Platform-specific and built to perform.
S-28
Content Repurposing · Multi-Platform
One content idea repurposed across LinkedIn, Instagram, X, Facebook, and TikTok — each adapted to platform format, tone, and audience.
S-29
LinkedIn Post Samples · Career
A set of LinkedIn posts across storytelling, insight-sharing, and authority-building formats. Written to drive professional engagement and profile growth.
S-30
Instagram Carousel · Personal Finance
A 7-slide Instagram carousel for Stackwise.ng. Each slide written as a standalone hook-and-takeaway unit built to drive saves.
S-31
Instagram Captions · Health, Fashion, Finance
Caption samples across health, fashion, and personal finance niches. Each one hooks in the first line and drives action by the last.
S-32
X Thread · Digital Career
A 10-tweet X thread on building a digital career in Nigeria. Each tweet works as a standalone insight and together as a full argument.
S-33
Facebook Post Samples · Health and Finance
Facebook posts across health and personal finance. Written for Facebook's longer-form engagement style with clear CTAs and comment-driving hooks.
S-34
YouTube/TikTok Script · Personal Finance
A video script formatted for both YouTube long-form and TikTok short-form. Hook, body, and CTA structured for viewer retention and share incentive.
S-35
TikTok Script · Health and Wellness
A short-form TikTok script for Nourish by Funmi. Fast, punchy, and structured to keep viewers watching until the final sign-off.
Articles published in Laipo Magazine, the official publication of the Ibadan Book and Arts Festival. Literary journalism, author features, and event coverage.
Author Feature · Laipo Magazine
A feature interview with Nnamdi Anyadu on his debut short story collection, his use of dark fiction, and the storytelling craft behind his work.
Author Interview · Laipo Magazine
An in-depth interview with Tobiloba Afolayan on themes of faith and moral reckoning in Nigerian fiction and her novel's central character, Shina.
Book News · Laipo Magazine
News coverage of Tobiloba Afolayan's new novel launch and the story of Shina arriving on Ibadan's literary scene.
Event Report · Laipo Magazine
Coverage of the gathering in Ibadan honouring Professor Biodun Jeyifo's 80th birthday — scholars, writers, and cultural figures in attendance.
Event Report · Laipo Magazine
Coverage of Nnamdi Anyadu's debut short story collection launch in Ibadan, with readings, audience responses, and the atmosphere of the evening.
Feature Essay · Laipo Magazine
A personal essay on falling in love with books — what it means for a reader, a writer, and someone who spends their life between both worlds.
Articles published on ASKWords.ng and Stackwise — two platforms where her writing reaches thousands of readers.
SEO Articles · Publishing and Branding
A collection of SEO blog articles on ghostwriting, book publishing, proofreading, editing, and personal branding. Written for writers and publishing professionals.
Blog Articles · Personal Finance and Career
Personal finance and career development articles written for Nigerian readers. Covers savings, budgeting, passive income, side hustles, and financial independence.
Websites built and managed from scratch for publishers, magazines, and literary figures across Ibadan.
Full website design and build for an independent African publishing house covering three imprints. Ongoing content management since November 2025.
Official digital publication of the Ibadan Book and Arts Festival. Built for editorial publishing and event coverage with regular content updates.
Personal website for the founder of Noirledge Limited, author and literary figure in the Ibadan creative community.
Personal finance and career development blog. Founded, built, and managed with a consistent publishing schedule and SEO-focused content structure.
Document