Portfolio

Work I'm proud of
and happy to show you

Articles, scripts, research, social copy, book reviews, and the websites I've built. Every piece had a clear job to do.

About this portfolio

Writing that works across every format

This is a collection of real work I've done for clients, publications, and my own platforms. You'll find everything from long-form SEO articles and video ad scripts to academic research, social media copy, and the websites I've built from scratch.

Every piece here started with a clear brief, a strategy, and a deadline. Click "View" on any item to read it directly in your browser.

57+
Projects done
8+
Industries
4
Websites built
Adedolapo Ogunwuyi portfolio

SEO Writing Samples

Long-form SEO articles, keyword research reports, content gap analysis, and content strategy documents. Built to rank and keep people reading.

Emergency Fund Article

S-01

SEO Blog Article · Personal Finance

How to Build an Emergency Fund in Nigeria When Your Income Is Irregular

Long-form SEO article for Stackwise.ng targeting irregular income earners. Keyword-optimised with practical steps and FAQ structure.

Stackwise · 2026
Salary Negotiation

S-02

SEO Blog Article · Career Finance

How to Negotiate Your Salary in Nigeria and Actually Get What You Asked For

Keyword-driven career finance article with salary scripts, market research guidance, and an FAQ section. Built to rank for high-intent queries.

Stackwise · 2026
Content Gap Analysis

S-03

Case Study · SEO Strategy

Content Gap Analysis Case Study — 45% Organic Traffic Growth in 3 Months

A full case study documenting how content gap analysis using Ahrefs, SEMrush, and Google Search Console drove measurable organic growth.

Client Project · 2026
Keyword Research Report

S-04

Keyword Research · SEO Strategy

Keyword Research Report with Intent Mapping — Personal Finance

Detailed keyword research and search intent mapping document for a personal finance platform. Includes cluster architecture and priority scoring.

Strategy Doc · 2026
Why Your Money Disappears

05

Blog Article · Personal Finance

Why Your Money Disappears and How to Fix It

Budgeting, saving, and spending wisely. Practical steps for taking control of your finances before the month runs out. Written for Nigerian readers.

Stackwise
10 Ways to Make Money

06

Blog Article · Personal Finance

10 Proven Ways to Make Money Without Working 24/7

A clear breakdown of passive income streams for Nigerian readers. From real estate to e-books, affiliate marketing to drop shipping.

Stackwise
Weight Loss Article

07

Blog Article · Health and Wellness

Weight Loss Is Not Just About Food and Exercise — Here's What No One Tells You

Mindset shifts, emotional challenges, and hidden factors no one prepares you for. Goes beyond diet-and-gym advice to cover culture, sleep, and real strategy.

Stackwise

Copywriting Samples

Landing pages, ad copy campaigns, brand stories, video scripts, and email newsletters. Copy that converts without sounding like it's trying to.

AI Blueprint Landing Page

S-05

Landing Page Copy · Digital Product

Landing Page Copy — AI Mastery Blueprint

Full landing page copy for the AI Mastery Blueprint digital course. Structured to convert visitors into buyers from first scroll to final CTA.

Stackwise · 2025
Skincare Ad Copy

S-06

Ad Copy Campaign · Skincare

Ad Copy Campaign — Radiance Skincare Nigeria

Multi-platform ad copy campaign for a Nigerian skincare brand across Instagram, Facebook, Google Display, and WhatsApp broadcast.

Client Project · 2025
Vitarich Video Ad

S-07

Video Ad Script · Health

Video Ad Script + Multi-Platform Copy — Vitarich Supplements

60-second video ad script with multi-platform copy for a health supplement brand. Scene-by-scene breakdown with VO and on-screen text.

Client Project · 2025
Brand Story Nourish

S-08

Brand Story · Health and Lifestyle

Brand Story / About Page — Nourish by Funmi

Full About page brand story for a health and lifestyle brand. Balances warmth and authority to build trust with a health-conscious Nigerian audience.

Client Project · 2025
Stackwise Newsletter

S-09

Email Newsletter · Personal Finance

Email Newsletter — The Stackwise Weekly

A complete issue of the Stackwise Weekly newsletter. Written in conversational Nigerian voice with practical finance tips and clear CTAs.

Stackwise · 2025
LuxeWear Script

10

Video Ad Script · Fashion Brand

LuxeWear Fashion Brand — Video Ad Script

Scene-based video ad script positioning LuxeWear as confidence and self-expression. English and Pidgin dialogue, strong CTA, city/office/rooftop scenes.

Client Project · 2025
NexaTech Script

11

Video Ad Script · Smart Home Security

NexaTech Smart Home Security — Video Ad Script

Full timestamp-formatted video ad script. Four scenes, voiceover, on-screen text, strong CTA. Targets professionals and parents.

Client Project · 2025
Glowette Newsletter

12

Email Newsletter · Beauty and Skincare

Glowette Skincare — Email Newsletter

First-person narrative newsletter driving purchase through a skin transformation story, not hard selling. Written for Glowette's audience.

Client Project · 2025

Editorial Samples

Manuscript editing, author profiles, interview transcripts, book reviews, and news reports. Editorial work that gets the text right and the story clear.

Manuscript Editing

S-10

Manuscript Editing · Before and After

Manuscript Editing — Before, After and Full Editorial Report

Side-by-side manuscript edit with a full editorial report showing structural changes, line edits, and style decisions with clear rationale.

Editorial · 2025
Author Profile Feature

S-11

Feature Article · Literary Arts

Feature Article / Author Profile — Zuri Literary Review

A full author profile feature published in Zuri Literary Review. Narrative-driven, well-researched, and written for a literary audience.

Zuri Literary Review · 2025
Oral History

S-12

Oral History · Publishing

Oral History Interview Transcript — Bookselling in Nigeria

A structured oral history transcript capturing the experience of a longtime bookseller in Ibadan. Edited for clarity while preserving authentic voice.

Editorial · 2025
QA Interview

S-13

Q&A Interview · Literary Arts

Q&A Interview Article — Debut Novelist

A published Q&A with a debut Nigerian novelist. Questions crafted for depth, answers edited for flow without losing the subject's voice.

Zuri Literary Review · 2025
Book Review Animal Farm

S-14

Critical Book Review · Literary Criticism

Critical Book Review — Animal Farm by George Orwell

A critical literary review of Animal Farm covering theme, allegory, political relevance, and narrative technique. Written for an informed general audience.

Editorial · 2025
News Report

S-15

News Report · Literary Journalism

News Report — Scholars and Writers Gather in Ibadan

A literary event news report covering a gathering of scholars and writers in Ibadan. Clear, factual, and written to the standard of a published news outlet.

Journalism · 2025
Book Piracy

S-16b

Feature Article · Publishing

Book Piracy and Copyright Infringement: Why It Matters

A well-researched look at book piracy in Nigeria and globally. Real NCC seizures, court cases, and practical solutions backed with figures.

2025
Book Review African Child

S-16c

Book Review · Literary Criticism

Book Review: The African Child by Camara Laye

A comprehensive review covering family, tradition, education, and the tough choices of growing up between two worlds.

2025

Content Strategy Samples

Editorial calendars, content strategy case studies, and social media audits that connect business goals to content decisions.

Editorial Calendar

S-16

Editorial Calendar · Content Strategy

Editorial Calendar — Stackwise Q2 2026

A complete Q2 editorial calendar for Stackwise with topic rationale, keyword targets, content formats, and publishing schedule.

Stackwise · 2026
Content Strategy Case Study

S-17

Case Study · Content Strategy

Content Strategy Case Study — ASKWords.ng

A documented content strategy case study showing how consistent SEO content improved traffic and engagement for a publishing brand.

ASKWords.ng · 2025
Social Media Audit

S-18

Social Media Audit · Fashion Brand

Social Media Content Audit — Kamara Collective

A full social media audit for a fashion brand covering content gaps, tone consistency, engagement benchmarks, and strategic recommendations.

Client Project · 2025
WhatsApp Case Study

S-19b

Case Study · Marketing Strategy

How I Helped a Small Business Go From ₦0 to ₦900K Using Just WhatsApp Status

How one small business turned zero sales into consistent revenue using a simple WhatsApp content strategy. No ads, no website.

June 2025

Research Projects

Academic and personal research. Rigorous, well-sourced, and written to a high standard of scholarly inquiry.

Research 01 · April 2026 · 145 pages

A Critical Discourse Analysis of the Sexualisation and Objectification of Women's Bodies in Selected Nigerian Music Lyrics

Personal Research Project · April 2026

Critical Discourse Analysis Gender Studies Nigerian Music Linguistics Feminist Theory

Research 02 · 2024 · Awarded ₦100,000 Research Grant

A Psycholinguistics Analysis of Speeches of Selected Students with Special Needs

Undergraduate Research · Kwara State University, Malete
Funded by the Centre for Research and Development

Psycholinguistics Special Needs Education Speech Analysis Language Cognition

Long-Form Writing

Literary essays, personal essays, cultural features, health journalism, and lifestyle writing. Writing that sits with the reader and stays.

Literary Essay

S-19

Literary Essay · Arts

The Festival and the City

A literary journalism essay on the relationship between festivals and the cities that birth them. Published in Zuri Literary Review.

Zuri Literary Review
Personal Essay Girl Opinions

S-20

Personal Essay · Culture and Gender

What Society Does to a Girl Who Has Opinions

A personal and cultural essay on gender, voice, and the social cost of having opinions as a Nigerian woman. Sharp and deeply considered.

Essay · 2025
Nigerian Voice Checking Balance

S-21

Nigerian-Voice Article · Personal Finance

The Stages of Checking Your Balance

A humour-led personal finance piece in sharp Nigerian voice. Relatable, specific, and intentional about using tone as a content strategy tool.

Stackwise · 2025
Lagos After Midnight

S-22

Cultural Feature · Urban Culture

Lagos After Midnight

A cultural feature on Lagos nightlife and urban culture. Immersive, sensory, and written with the detail of someone who was actually there.

Urban Currents · 2025
Brunch Culture

S-23

Lifestyle Feature · Food

The Nigerian Brunch Culture

A lifestyle feature on the rise of brunch culture among Nigerian millennials and Gen Z. Fun, well-observed, and grounded in real cultural shifts.

Urban Currents · 2025
Quiet Crisis of Rest

S-24

Health Feature · Wellness

The Quiet Crisis of Rest in Nigeria

A health feature on rest deprivation in Nigeria — cultural, economic, and physiological. Written for Nourish by Funmi's health-conscious readership.

Nourish by Funmi · 2025
Nigerian Menswear

S-25

Fashion Feature · Culture

The New Language of Nigerian Menswear

A fashion feature tracing the evolution of Nigerian menswear as cultural identity. Published in Urban Currents Magazine.

Urban Currents · 2025
Algorithm Digital Skills

S-26

Digital Skills Feature · Technology

What the Algorithm Will Not Tell You

A digital skills feature on the gap between what platforms surface and what actually builds a sustainable online career in Nigeria.

Stackwise · 2025
Lagos Side Hustle Economy

S-27

Business Feature · Urban Culture

The Lagos Side Hustle Economy

A business feature on the side hustle economy in Lagos — why it exists, how it works, and what it says about the formal economy it runs alongside.

Stackwise · 2025
Open Letter

S-28b

Personal Essay · Wellbeing

For You, Bearing the Weight No One Sees

An open letter for anyone carrying burdens in silence. Written with warmth, honesty, and the clarity that comes from lived experience.

June 2025

Social Media and Scripts

Content repurposing packs, LinkedIn posts, Instagram carousels, captions, X threads, Facebook posts, and video scripts. Platform-specific and built to perform.

Content Repurposing Pack

S-28

Content Repurposing · Multi-Platform

Content Repurposing Pack — Five Platforms and Carousel

One content idea repurposed across LinkedIn, Instagram, X, Facebook, and TikTok — each adapted to platform format, tone, and audience.

Social Media · 2025
LinkedIn Posts

S-29

LinkedIn Post Samples · Career

LinkedIn Post Samples

A set of LinkedIn posts across storytelling, insight-sharing, and authority-building formats. Written to drive professional engagement and profile growth.

Social Media · 2025
Instagram Carousel

S-30

Instagram Carousel · Personal Finance

Instagram Carousel — 5 Money Habits Keeping You Broke

A 7-slide Instagram carousel for Stackwise.ng. Each slide written as a standalone hook-and-takeaway unit built to drive saves.

Stackwise · 2025
Instagram Captions

S-31

Instagram Captions · Health, Fashion, Finance

Instagram Caption Samples

Caption samples across health, fashion, and personal finance niches. Each one hooks in the first line and drives action by the last.

Social Media · 2025
X Thread

S-32

X Thread · Digital Career

X Thread — Building a Digital Career in Nigeria

A 10-tweet X thread on building a digital career in Nigeria. Each tweet works as a standalone insight and together as a full argument.

Social Media · 2025
Facebook Posts

S-33

Facebook Post Samples · Health and Finance

Facebook Post Samples

Facebook posts across health and personal finance. Written for Facebook's longer-form engagement style with clear CTAs and comment-driving hooks.

Social Media · 2025
YouTube TikTok Script

S-34

YouTube/TikTok Script · Personal Finance

YouTube/TikTok Script — Why Nigerians Can't Save Money

A video script formatted for both YouTube long-form and TikTok short-form. Hook, body, and CTA structured for viewer retention and share incentive.

Stackwise · 2025
TikTok Script Health

S-35

TikTok Script · Health and Wellness

TikTok Script — 3 Signs Your Body Is Running on Empty

A short-form TikTok script for Nourish by Funmi. Fast, punchy, and structured to keep viewers watching until the final sign-off.

Nourish by Funmi · 2025

Published — Laipo Magazine

Articles published in Laipo Magazine, the official publication of the Ibadan Book and Arts Festival. Literary journalism, author features, and event coverage.

Nnamdi Anyadu Feature Tobiloba Afolayan Interview Tobiloba Afolayan Novel Biodun Jeyifo at 80 Nnamdi Anyadu Book Launch Love at First Page

Published — External Platforms

Articles published on ASKWords.ng and Stackwise — two platforms where her writing reaches thousands of readers.

ASKWords.ng Stackwise

Web Development Projects

Websites built and managed from scratch for publishers, magazines, and literary figures across Ibadan.

Noirledge

Noirledge Publishing

noirledge.com →

Full website design and build for an independent African publishing house covering three imprints. Ongoing content management since November 2025.

Laipo Magazine

Laipo Magazine

laipomag.org →

Official digital publication of the Ibadan Book and Arts Festival. Built for editorial publishing and event coverage with regular content updates.

Servio Gbadamosi

Servio Gbadamosi

serviogbadamosi.com →

Personal website for the founder of Noirledge Limited, author and literary figure in the Ibadan creative community.

Stackwise

Stackwise

stackwiseng.wordpress.com →

Personal finance and career development blog. Founded, built, and managed with a consistent publishing schedule and SEO-focused content structure.

Document