About

I write because words
are the best business tool

Content Strategist, SEO Copywriter and Editor.

Who I am

Hi, I'm Adedolapo🤎

I'm a Content Strategist, SEO Copywriter, and Editor who helps businesses grow with words that attract, engage, persuade, and convert. I don't just write. I create copy that builds brands, improves visibility, and drives real results.

I studied English and Literary Studies and I've built strong skills in content strategy, copywriting, research, and editing. I help brands, businesses, and individuals improve their brand voice, strengthen their online presence, and create well-structured, engaging content that connects with the right audience.

Over the years I've worked with blogs, digital platforms, and brands to strengthen SEO, increase visibility, and build a solid digital presence. I also build and manage websites. I've set up sites for a publishing house, a literary magazine, an author, and a finance blog.

As an entrepreneur, I run The Housewares Emporium, a business that supplies household essentials across Nigeria. Beyond work, I'm passionate about advocacy and actively volunteer for girl-child empowerment initiatives, because I believe access to the right opportunities changes lives.

SEO StrategyCopywriting Brand StorytellingEditing ResearchWeb Development Personal Finance PublishingAd Scripts
Work with me
Adedolapo Ogunwuyi
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Years writing
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Projects delivered
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Industries covered
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Websites built
Services

What I can do for you

SEO Content Strategy and Writing

Keyword research, topic clusters, content audits, and editorial calendars. Long-form articles and blog posts written to rank on Google and keep readers on the page. Covers personal finance, publishing, health, e-commerce, and more.

Copywriting

Website copy, landing pages, ad scripts, social media captions, email newsletters, and campaign copy. I write for Facebook, TikTok, and Instagram in a voice that sounds like your brand, not a template.

Brand Storytelling

Helping your audience understand who you are, what you stand for, and why they should care. This includes about pages, brand bios, mission statements, and content that builds long-term audience loyalty.

Editing and Proofreading

Structural editing, line editing, and proofreading for manuscripts, articles, reports, web copy, and anything else that needs a sharp, trained eye. I catch what spellcheck misses and make sure the structure actually works.

Research and Analysis

Deep-dive research for academic papers, business reports, content pieces, and biographical projects. I've handled psycholinguistics research, book piracy analysis, interview transcription, and more. If it needs credible backing, I'll find it.

Web Development and Management

Website setup, content structure, design, and ongoing management. I've built and manage sites for Noirledge Publishing, Laipo Magazine, Servio Gbadamosi, and Stackwise.

Business Development and Customer Support

Strategic support for growing businesses, including client communication, audience engagement, and process development. I understand how to keep customers coming back through clear, warm, and professional communication.

Advocacy and Social Impact Writing

Content for non-profits, community organisations, and advocacy campaigns. I've written for women's empowerment initiatives and understand how to communicate impact clearly to different audiences.

Experience

Where I've worked

Feb 2025 – Present
Co-Founder and Content Strategist
OptiRise Consult · Ìbàdàn, Nigeria
  • Co-founded and currently run a digital branding and professional optimisation agency serving clients across multiple industries
  • Develop and execute content strategies, brand communications, and digital identity systems for client accounts
  • Produce Instagram and LinkedIn content, carousel graphics, captions, and campaign materials aligned with each client's brand voice and audience
  • Manage client relationships, project timelines, and content delivery independently alongside other editorial roles
Jan 2026 – Present
Founder and Personal Finance Content Strategist
Stackwise · Remote
  • Plan, write, and publish long-form SEO articles on personal finance topics including budgeting, saving, debt management, and wealth-building, targeted at Nigerian readers
  • Built and follow a structured weekly content rotation system that maintains publication consistency and supports steady keyword ranking growth
  • Apply on-page SEO best practices including keyword research, internal linking, and meta optimisation to grow organic search visibility from launch
  • Built and manage the Stackwise website (stackwiseng.wordpress.com) with full content management
Nov 2025 – Present
Editorial Associate and Web Developer
Noirledge Limited (Noirledge Publishing, Laipo Magazine, Ibadan Book and Arts Festival) · Ìbàdàn, Nigeria
  • Edit and format multi-session interview transcripts for oral history and biography projects, ensuring factual accuracy, narrative clarity, and editorial consistency
  • Write, edit, and proofread manuscripts, web copy, author features, event materials, and magazine content across three publishing arms
  • Coordinate editorial planning and production schedules for the Ibadan Book and Arts Festival, including literary programming copy
  • Build and maintain the organisation's website using static HTML, keeping content current and aligned with brand standards
  • Built and manage the Noirledge Publishing website (noirledge.com), the Laipo Magazine website (laipomag.org), and the personal website for Noirledge founder Servio Gbadamosi (serviogbadamosi.com)
Oct 2025 – Jun 2026
Content Writer (Contract)
Jemma Digital · Remote
  • Planned and produced on-brand written content across social media captions, blog articles, newsletters, and web copy for up to five client accounts at a digital marketing agency, delivering 20+ content pieces per month across a nine-month contract
  • Collaborated with the Social Media Manager and Design Team to build campaign materials for each client, cutting revision rounds by 40% through aligning copy with visual direction and brand tone from the first draft
  • Tracked content performance across all managed accounts monthly, applying data findings to copy strategy and contributing to an average 20% rise in post engagement within the first three months of implementation
May 2025 – Dec 2025
Editor-in-Chief (Contract)
BDiGiT Magazine · Remote
  • Led editorial planning and production for 12+ monthly issues, growing readership by 30% across the role
  • Managed a team of 15 writers and editors, improving content quality scores and team output by 25%
  • Maintained 99% accuracy across all published content through a structured editing and quality control workflow
  • Developed editorial strategies that increased social media engagement by 40% within six months
Mar 2025 – Nov 2025
SEO Content Strategist and Writer (Contract)
ASKWords.ng · Remote
  • Produced 67+ SEO-optimised articles, blog posts, and brand stories per month, raising website engagement by 20%
  • Grew organic traffic by 45% in three months through keyword research, content gap analysis, and consistent on-page SEO application
  • Contributed to a 15% improvement in user retention through clear, audience-targeted content aligned with client goals
May 2021 – Apr 2025
Freelance Copywriter and Editor
Multiple Clients (incl. Mamedia Entertainment, Mo Ayobami's Blog) · Remote
  • Wrote and edited 90+ articles, scripts, web pages, and social media content pieces for brands across media, lifestyle, and entertainment
  • Produced SEO-optimised blog posts and landing pages that increased organic traffic by 30-40% for client websites
  • Developed ad copy and brand storytelling content that improved audience retention by 30% across campaigns
  • Maintained a 100% on-time delivery rate while managing up to six concurrent client accounts
Awards and Achievements

Recognition

🏆

Undergraduate Research Award

Kwara State University · 2023 – 2024

Awarded a ₦100,000 research grant under the Undergraduate Research Grant Programme for a psycholinguistic study on students with special needs. Successfully completed and submitted findings to the Centre for Research and Development.

🌟

Outstanding Leadership Recognition

Kwara State University · 2023 – 2024

Honoured for exceptional leadership and mentorship in student development programs as Academic Director of NASELS, KWASU Chapter.

📜

Business Communications Certificate

HP LIFE, HP Foundation · June 2025

Certified in professional business communication, including audience analysis and tailoring messages effectively across channels.

🎓

GRID Digital Literacy Mentor

GRID Program · 2025

Selected as a mentorship facilitator for 27 young girls at the GRID Digital Literacy Program in Ile-Ife. Designed session frameworks covering digital careers and remote work.

✍️

Published in NWF Journal

Nigeria Writers Fellowship · 2025

Two short fiction pieces accepted and published in the NWF Journal: "The River's Memory" and "The Stenographer's Silence."

📖

Editorial Associate Laipo Magazine

Ibadan Book and Arts Festival · 2024 – Present

Selected to build and manage the official digital publication of the Ibadan Book and Arts Festival, covering literary events and editorial features.

Web development

Websites I've built

Nine websites built from scratch: research, design, copy, and development all handled by me. Each one live and running.

01

Ibadan Book and Arts Festival

ibadanfestival.org →

Official website for IBAF. Built to host event information, editorial content, and the full literary programming schedule.

Festival · Culture
02

OptiRise Consult

optirise-consult.netlify.app →

Digital branding consultancy I co-founded. Full brand identity, website copy, and all client-facing assets designed and written by me.

Consultancy · Branding
03

AI Mastery Blueprint

aimasteryblueprint.netlify.app →

Landing page for my AI guide product. Every section was written, designed, and coded by me with a clear conversion goal in mind.

Product · Landing Page
04

Ahmed Abimbola Portfolio

ahmedabimbola.netlify.app →

Personal portfolio website for Ahmed Abimbola. Clean design with full copy and content management built to showcase her work clearly.

Portfolio · Personal
05

Kayode Sanni Portfolio

soundsofkphat.netlify.app →

Portfolio site for Kayode Sanni. Strong editorial voice with a well-structured presentation of his creative work and background.

Portfolio · Creative
06

Noirledge Publishing

noirledge.com →

Full website design and build for an independent African publishing house. Covers three imprints with ongoing content management.

Publishing · Editorial
07

Servio Gbadamosi Portfolio

serviogbadamosi.com →

Personal website for Noirledge founder Servio Gbadamosi, built from scratch with all the copy written by me.

Portfolio · Personal
08

Laipo Magazine

laipomag.org →

Official digital publication of the Ibadan Book and Arts Festival, covering literary events and editorial features.

Publishing · Editorial
09

Stackwise

stackwiseng.wordpress.com →

Personal finance blog I founded and built from scratch, publishing jargon-free money content for Nigerian readers.

Blog · Personal Finance
Recruiters

Download my CV

You can download my full CV below. It covers my experience in content strategy, copywriting, editorial work, research, and web development across Nigeria's media and publishing landscape.

Download CV

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